| Ivey Publishing: Making a Case for Paying the Price - Teaching Note |
| 作者姓名：Brent Beal; Karen MacMillan; |
| 商品類型： | 商品編號：8B17M138 |
| 出版日期：2017/09/08 | 內容長度：15 頁 |
Teaching note for product 9B17M138.
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| Ivey Publishing: Making a Case for Paying the Price |
| 作者姓名：Brent Beal; Karen MacMillan; |
| 商品類型：Case (Field) | 商品編號：9B17M138 |
| 出版日期：2017/09/08 | 內容長度：7 頁 |
In 2017, Ivey Publishing, a publisher and distributor of cases for the academic market, struggled with widespread copyright infringement, which affected its revenue stream. The digital revolution, which had an impact on so many other creative industries, including music, film, and computer software, had also affected the publisher.Ivey Publishing’s sales team leader made a call to a business professor to elicit his support in encouraging his students .....more
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| The Case Project Guide: How to Write a Great Business Case as a Class Project - Teaching Note |
| 作者姓名：Brent Beal; Karen MacMillan; Meredith Woodwark; Karin Schnarr; |
| | 商品編號：IM1051TN |
| 出版日期：2016/09/23 | 內容長度：25 頁 |
Teaching note for product IM1051.
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